Growth Marketer (Mobile web)

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Lingokids mission is to help 100 million families around the world raise amazing children through playlearning™. To help us on this mission and increase conversion of prospective users into customers to our product, we’re looking for an exceptional Growth Marketer (Mobile web) that will be joining our Growth team.

Are you ready to Playwork™ with us?

The Growth Marketer (Mobile web) owns the process of optimizing various of our digital assets, especially focusing on the Lingokids website and app stores. This is a fundamental role to us because it has a direct impact on continuous scaling of our app to the families that trust us.

The most challenging and exciting responsibilities for this role are:

  • Analyze web analytics in order to detect improvement opportunities, define the main optimisation variables, research new ideas and define growth hypothesis based on persuasion and psychological techniques. 
  • Define an Inbound Marketing and Lead generation strategy that will maximize the number of potential customers achieved from our website.
  • Own the App Stores Optimization (ASO), running improvement experiments that will help increase the number of downloads of our app.
  • Define, implement, control and document A/B tests and growth experiments. (web, in-app & ASO)
  • Collaborate with designers and copywriters in order to develop assets that will drive growth.
  • Analyze test results and prepare learning summaries.

Are you our Growth Marketing Specialist?

The ideal teammate for us would be someone widely experienced implementing Growth Marketing Strategies , especially in Website Optimization and ASO, as it is fundamental to be successful in the role.

Other requirements we are looking for are:

  • 3+ years of working experience in Growth roles, creating and executing A/B tests, or CRO projects.
  • Is skilled in inbound marketing, funnel optimization, and marketing automation
  • Have an understanding of ASO
  • Knows how to work with Web optimization tools such as Google Analytics, Google Optimize and Hotjar.
  • Have solid knowledge of direct marketing, persuasive copywriting, buyer psychology and neuromarketing, and are able to apply them in creative production.
  • Are good at analytics and have a passion for problem solving.
  • Are rigorous in working with numbers and expertise in Microsoft Excel.
  • Have a passion for applying analytical methodologies to solving business problems.
  • Are curious and playful, you are not afraid of tough challenges and confident enough to share your views.
  • Enjoy working in a cross-functional team.
  • Are polite when reviewing other people's work and take it well when you get feedback on yours, like we are!

It would also be great if you also had some experience optimizing App onboarding processes.

English is a must. We are a multicultural team and we are providing a service in English so, we don't care about certificates but we expect you to be able to communicate fluently.

If you think you don't tick all the boxes, we'd still love to hear from you. Nobody checks every box, and we are looking for someone excited to join the team.


Or, know someone who would be a perfect fit? Let them know!

Benefits

Unlimited remote working

You can choose to work from home indefinitely or attend to the office whenever you feel like it.

Flexible hours and work-life balance

We care about the results you bring to the team. 9 to 6 and constant commuting is not for us either.

Stock options

Joining Lingokids means you can choose to own part of the company.

Visa Sponsorship

If you need a visa to work in the EU, Lingokids will assist you during the visa process, costs-included.

Professional growth

Up to €2.000 per year for conferences, books and training.

Language Lessons

Language learning is what we’re all about! We’ll cover language classes for you to learn Spanish, English or Portuguese.

Health Care Insurance

We have optional health insurance as flexible retribution.

Feedback culture

Feedback is the breakfast of champions, and we take it seriously!

Free Friday lunch

Company allowance to be able to order lunch every Friday with Deliveroo!

Happy Hours & Retreats

From casual drinks after work to our annual retreat, you’ll have tons of opportunities to get to know your colleagues.

 

Already working at Lingokids?

Let’s recruit together and find your next colleague.

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